The Latest Retail News From China

Mar 21, 2024

During our recent visit to Beijing, our team had the opportunity to explore some well-known luxury retail destinations. Our observations shed light on critical trends:

πŸ“Œ Brands are fiercely competing to offer extravagant experiences aimed at attracting consumers and driving spending, even during economic challenges
πŸ“Œ The market saturation pushes brands to attract consumers' attention through increasingly creative props and VM
πŸ“Œ The rush to open an increasing number of luxury megastores seems to challenge the very idea of exclusivity

On the other hand, it seems that the extreme digitalisation of the market has not affected physical retail capex investment, which continues to play a crucial role in retail.

Overall, the trend confirms the increasing dominance of a few leading players, who invest substantial amounts to maintain a competitive edge and push out smaller brands.

βœ… Instead of competing with the leaders, emerging brands should stick to exclusive, intimate shopping experiences by opening small experiential stores while investing dollars in social media and branding.






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