Together with Pineider, We Opened Their First Store in Asia

Jul 31, 2021

Despite the challenging year, we are glad to share that together with our partner Pineider 1774 we opened their first Asia store at the renowned Marina Bay Sands.

We are excited and proud of this new important achievement and we look forward to continuing to establish a strong brand presence in Singapore, as well as the rest of the region.

Pineider, the historic Italian brand established in 1774 in Florence, represents the craftsmanship applied to the universe of fine paper, writing instruments and leather goods. Located in the tower lobby of the luxurious Marina Bay Sands complex, the 35 square meters store will welcome their
customers within a vintage and refined atmosphere while providing them with an intimate shopping
experience and impeccable service.
The boutique will offer a harmonious balance between past and present and feature elegant writing instruments, fine stationery, design leather goods, and the marvelous customizable “passion boxes”- leather display case storages for collectors. To celebrate the launch of its first boutique in Asia, Pineider will carry a special limited edition of fine paper designed exclusively for the MBS, featuring some of the distinctive landmarks of Singapore.
The ambition is to bring the guests to experience Pineider: anyone entering the store will be able to witness the craftsmanship behind the engraving of paper and leather, try hand calligraphy, choose their own ink or create a bespoke product, absolutely unique, together with the Pineider master.

All Pineider products are conceived, designed, and manufactured in Italy; moreover, production is carried out in a socially responsible way and with due respect to the environment.
Historically, Pineider items have been chosen by intellectuals and politicians such as Napoleon, Lord Byron, and Stendhal for its superior aesthetics.
Nowadays, the brand owns boutiques in Florence, Rome and Milan, and provides bespoke services to most illustrious VIP clients. It was chosen as a gift to the State Heads of the Genoa G8 meeting and more recently to the Pope. With a heritage defined by craftsmanship blended with an outlook for innovation and constant search for new materials, Pineider will continue to be the world’s most remarkable gift for generations to come.
The opening of the Singapore monobrand boutique confirms the visibility and success Pineider achieved globally, its ability to be appreciated, and the confidence the brand holds for Singapore’s luxury retail market.

Pineider Singapore will be open daily, starting from the end of July, and will provide clients with the opportunity to schedule private appointments.

Get in touch today to discover how to grow your business in Asia.

Email us at

Related posts

Book an introductory call with our Managing Partner

Let’s talk