New Partner Appointed For Troika In China

Mar 12, 2024

Last year, our partner TROIKA Germany GmbH entrusted Texere with revitalising their retail presence in China.
Despite the complexity of the market and current economic challenges, a mapping exercise was conducted to identify a distributor capable of executing a robust omnichannel strategy.

We're thrilled to announce that our team has just returned from Beijing, where the brand's launch plan was finalised with the appointed local distributor.

The journey will commence in April with the opening of the official e-commerce Tmall account, supported by campaigns on key social media channels, i.e. Little Red Book, paving the way for a subsequent extensive offline expansion.

With strategic execution and prompt support to local partners, we're confident in the brand's potential for outstanding results.


Reach out for a free consultation on how to expand your retail network internationally at

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