Texere Advisors was born with the purpose of sharing its experience in Asia with Italian and European SMEs which still find difficulties when facing the East.
The real obstacles to commercial success in Asia lie in the “invisible” details, in the daily management of negotiations, in the understanding of the social context and the dynamics that drive it, and of course in cultural differences.
All these are imperceptible elements are often underestimated and cannot be learned from a book. We have acquired these elements by performing hundreds, perhaps thousands of trips, meetings and negotiations. We rolled out projects and performed market restructuring, which taught us how to build trust and business relationships with Asian partners.
Retail is an emblematic sector as it means taking care of the brand, product, market and consumer. Brand awareness, innovative and sophisticated marketing and communication, an efficient supply chain, impeccable consumer service, an always updated product, an international and dynamic management, the ability to continuously adapt to the changing context, these are rules that are applicable to all industries.
This report summarises in a few pages the above-mentioned experiences, it does not aspire to become a golden rule to be successful in Asia, but more simply to provide essential guidelines to approach a market which is near and far at the same time.
The dimension we are looking into this week is the product: necessary to be successful, but not sufficient.
In fact, if managed with consistency product and brand reinforce each other.
When talking about the product, there are three key aspects to consider:
Get in touch for a free masterclass with us via firstname.lastname@example.org