Texere Advisors was born with the purpose of sharing its experience in Asia with Italian and European SMEs which still find difficulties when facing the East.
The real obstacles to commercial success in Asia lie in the "invisible" details, in the daily management of negotiations, in the understanding of the social context and the dynamics that drive it, and of course in cultural differences.
All these are imperceptible elements are often underestimated and cannot be learned from a book. We have acquired these elements by performing hundreds, perhaps thousands of trips, meetings and negotiations. We rolled out projects and performed market restructuring, which taught us how to build trust and business relationships with Asian partners.
Retail is an emblematic sector as it means taking care of the brand, product, market, and consumer. Brand awareness, innovative and sophisticated marketing and communication, an efficient supply chain, impeccable consumer service, an always updated product, an international and dynamic management, the ability to continuously adapt to the changing context, are rules that are applicable to all industries.
This report summarises in a few pages the above-mentioned experiences, it does not aspire to become a golden rule to be successful in Asia, but more simply to provide essential guidelines to approach a market which is near and far at the same time.
The third dimension to analyse in order to grow in Asia is the Market.
What is important to keep in mind is that retailers prefer brands already known, or established in the domestic market.
Moreover, an omni-channel strategy requires discipline and consistency between all channels and during the entire sales cycle.
When talking about the market, there are three key aspects to consider:
PREVALENCE OF MONOBRAND:
EXPENSIVE AND COMPETITIVE DISTRIBUTION:
CONTINUOUS AND IMPORTANT INVESTMENTS
SOCIAL MEDIA AND MARKETING
Get in touch for a free masterclass with us via firstname.lastname@example.org