Company transformation towards retail

Aug 21, 2014


The client had developed an exclusively wholesale approach to the market, focusing its effort on the domestic and European markets, without any successful gains in Asia and other emerging economies.



  • Spring 2014Texere Advisors Approach

    Company and product analysis
    Retail distribution development plan
    Initial feedback from selected retailers

  • Summer 2014Proposal

    5-year distribution strategy proposal
    Marketing & PR strategy proposal to boost brand awareness
    Texere Advisors support for the design of retail spaces and the creation of franchising contracts
    Client approval

  • Autumn 2014Network Reorganisation

    Commercial development with specialized distributors and retailers

  • Spring 2015Brand Relaunch

    Marketing and PR activities
    HQ sales office support
    Transfer of know-how to HQ regarding retail management


Texere has brought to the client knowledge of the retail dynamics in emerging markets, helping them to develop a retail strategy, including the design and the development of a branded store concept and of the essential tools to grow in their new target markets.

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