Boosting retail presence and brand awareness

BEFORE

Boosting retail presence and brand awareness.

The client had traditionally centralised at HQ level its management of the Asian market leaving little scope to the branch office in Hong Kong to develop its retail business presence in Asia-Pacific. While the development has been successful in Hong Kong, the company’s results in SEA and Japan, in terms of retail presence, branding as well as turnover, have not brought full satisfaction to the company HQ, that have decided to appoint Texere Advisors to speed up the retail expansion and brand visibility in South-East Asia and Japan, by shifting focus to new distribution channels and formulas with appointed distributors.

WITH TEXERE ADVISORS

 

• Spring 2014Texere Advisors approach

  Company and product analysis
  Retail distribution development plan
  Initial feedback from selected retailers

• Summer 2014Proposal

  3-year business development strategy proposal
  Marketing & PR strategy proposal to boost brand awareness
  Texere Advisors support to HQ sales office
  Client approval

• Autumn 2014Network reorganisation

  Business development with selected distributors and retailers

• Spring 2015Brand relaunch

  Marketing & PR activities
  HQ sales office support
  Transfer of know-how to headquarters, regarding retail dynamics and their relative marketing strategies

Texere has brought to the client knowledge of the market and its dynamics, supplying market intelligence to better approach it, fixing meetings with the landlords of the relevant malls and department stores while designing an appropriate brand strategy. The overall objective was to provide “the brand” with the right market knowledge, contacts and tools to eventually take over the operations in the market and manage it directly.