The client had traditionally centralised at HQ level its management of the Asian market leaving little scope to the branch office in Hong Kong to develop its retail business presence in Asia-Pacific. While the development has been successful in Hong Kong, the company’s results in SEA and Japan, in terms of retail presence, branding as well as turnover, have not brought full satisfaction to the company HQ, that have decided to appoint Texere Advisors to speed up the retail expansion and brand visibility in South-East Asia and Japan, by shifting focus to new distribution channels and formulas with appointed distributors.
Company and product analysis
Retail distribution development plan
Initial feedback from selected retailers
3-year business development strategy proposal
Marketing & PR strategy proposal to boost brand awareness
Texere Advisors support to HQ sales office
Client approval
Business development with selected distributors and retailers
Marketing & PR activities
HQ sales office support
Transfer of know-how to headquarters, regarding retail dynamics and their relative marketing strategies