A Day In A TP Office In China
We had the pleasure to visit the office of one of the biggest TP in China. A TP is a certified Tmall partner that helps brands in managing their whole e-commerce operations in China.
We were blown away by the complexity of the whole e-commerce ecosystem and the amount of manpower, data analysis, and AI that goes into managing it. TPs offer a range of services, including logistics, warehousing, product photo shooting, live-streaming, and customer support.
What struck us the most was how the TP teams monitor the sales for each brand in real-time and adjust their actions accordingly.
Brands looking to enter China's market need to be ready to invest in marketing and embrace digital trends.
It's fascinating to see how TPs are changing the game and making a huge difference in the world of e-commerce.
Get in touch if you wish to better understand the current state of retail in Asia at firstname.lastname@example.org