Textil Wirtschaft, 29 April 2016: Valentino reduces their pricing in Asia

Apr 29, 2016

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“The companies have almost no choice. Thanks to the Internet there is transparency. And customers are increasingly mobile and buy where it costs less.” Says Andrea Bonardi of the consulting firm Texere Advisors, which helps companies to expand into Asia. Decisions a company it to open its own shops, the prices could be across markets identical, apart from exchange rate effects. Choose a company but the expansion through channel partners or franchising, then should the price difference Asia - Europe exceed 10 to 15%, says Bonardi: "The consumer accepts a certain price premium, if the service is right in his home market."

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