Since the beginning in 2013, Texere Advisors has been helping brands to establish their retail presence strategically across APAC.
To do so, we have been working hard to build a solid network of distributors, architects, designers and media across the region. A strong network helps us to establish new brands quickly and effectively as well as successfully place products in such a competitive market. Through the years we have organised dozens of event openings, seminars, brand presentations and have done different co-branding activities. We choose activities based on the brand history, identity and corporate strategy to ensure the correct positioning in the market.
One of our oldest brands is Frette: an iconic luxury Italian brand that since 1860 brings quality and elegance to the bedrooms of the world through a range of exceptional Italian linens, unparalleled in their levels of comfort and craftsmanship. Last week we have closed a partnership with one of the best Singaporeans high-end showrooms named W Atelier.
Before and after
W Atelier was established in 1979 to give people in the Lion City the chance to approach Japanese furniture; since 2010 it has expanded its collection also to Italian, German, Scandinavian and Spanish brands, and now represents a remarkable distributor of luxury home furnishings and accessories in Singapore.
Last week, our team went to the showroom and performed a little “makeover” by dressing their beds. The activity is cost-effective and highly beneficial for both: the beds become more attractive as they are adorned with stunning collections, and the brand gets more visibility among the right target. A win-win!
Before and after
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