The client had developed an exclusively wholesale approach to the market, focusing its effort on the domestic and European markets, without any successful gains in Asia and other emerging economies.
Company and product analysis
Retail distribution development plan
Initial feedback from selected retailers
5-year distribution strategy proposal
Marketing & PR strategy proposal to boost brand awareness
Texere Advisors support for the design of retail spaces and the creation of franchising contracts
Commercial development with specialized distributors and retailers
Marketing and PR activities
HQ sales office support
Transfer of know-how to HQ regarding retail management
Texere has brought to the client knowledge of the retail dynamics in emerging markets, helping them to develop a retail strategy, including the design and the development of a branded store concept and of the essential tools to grow in their new target markets.