Priscilla Lydia

Account Manager

Graduated from National University of Singapore in Political Science, Priscilla was previously at IMAPAC where she assisted in marketing and operations and contributed to conferences held in Singapore, Taiwan, India and Korea. She later occupied a position at the Italian Chamber of Commerce in Singapore where she was in charge of maintaining and building business collaborations
from various industries.

With strong communication skills and global exposure to various industries and markets, Priscilla then joined Texere Advisors as Brand Manager. She is responsible for developing commercial and marketing strategies for her portfolio brands in the Asia Pacific region.

Her prior experience helps her to translate brand strategies to brand plans and the skills she has since acquired are key to the success for the brands under her portfolio today.

Describe your experience with Texere advisors?

Exciting! The role provides plenty of opportunities that allows for professional and personal growth.

Outside Texere advisors?

I love watching movies and reading as a means to destress. Currently reading The Alchemist by Paulo Coelho!

Country of choice in Asia?

Definitely Japan. The country has a unique culture and tradition that becomes all the more immersive the more you delve into it. From food to art there is much to experience!


Priscilla's insider

Branding Light – Realising Import Lighting in Asia

Priscilla Lydia, Account Manager at Texere Advisors, analyzes the scenario of the lighting market in Asia.

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The Rise of Chinese Contemporary Design

Priscilla Lydia, Account Manager, outlines her experience at Design Shanghai

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Personalization & the Millennial Effect

How Millennials are Driving Personalisation in Luxury Retail

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