Graduated in Business Management, Amanda started her career in travel retail for luxury beauty business. She was responsible for the execution of marketing strategies in the Asia Pacific region. Due to her passion for retail, Amanda has accumulated a significant expertise in portfolio management, digital & trade marketing, public relations and the Asia Pacific inflight business.
Today, Amanda is responsible for Marketing and Communications at Texere Advisors. She is in charge of developing and implementing marketing strategies to support the brands’ business goals.
Her focus relies on working close with the brand managers to identify strategic promotional campaigns in line with the commercial activities. She handles all media and press relations to ensure all brands are represented appropriately.